In business people are always looking to have a competitive edge over their competitors by providing the so-called 'wow factor'. What that means is simply the managing of their customers' expectations of what they are, by default, supposed to deliver. The wow factor in simple terms is simply the practice of under-promising and over-delivering.
Great companies like Apple take great pain in finding out what their customers expect of them and then try extremely hard to outmatch that expectation. The end-effect of this practice is basically the creation of value for the company brand and it also induces strong customer loyalty.
No comments :
Post a Comment