Personal Branding

We have to brand ourselves aggressively.
Shameless self-promotion.
Let people know what we are all about.
They will help us, give us opportunity based on their idea of us.

The Story of a Smart Businessman

Jack, a smart businessman, talks to his son.

Jack: I want you to marry a girl of my choice
Son : "I will choose my own bride".
Jack: "But the girl is Bill Gates's daughter."
Son : "Well, in that case..."

Next Jack approaches Bill Gates...
Jack: "I have a husband for your daughter."
Bill Gates : "But my daughter is too young to marry."
Jack: "But this young man is a vice-president of the World Bank." 
Bill Gates: "Ah, in that case..."

Finally Jack goes to see the president of the World Bank...
Jack: "I have a young man to be recommended as a vice-president."
President: "But I already have more vice-presidents than I need."
Jack: "But this young man is Bill Gates's son-in-law."
President: "Ah, in that case....."

...and this is how business is done. :)